Pizza Hut’s iPhone App has generated $1 Million in sales.
Ever since the iPhone has appeared in the market, hundreds and thousands of people have already been anxiously queuing up for this new product by Apple, right now, no matter where you go, you will be able to see many different people holding onto this phone. Since it’s launch, Apple have come out with a way to allow people to download new applications onto this machine, the App store, available in the Itunes software, consumer can log on and download any kind of software that is available on the store for free or for a small price. And for programmers out there, there is also a feature for them to upload their applications into the app store for others to download and use.
More and more companies are creating applications for the iPhone, either as a way to promote their brands or to gain new customers through this phone, and some of these companies are even seeing increased sales thanks through the app store. One such company is Pizza Hut, creating an application for the iPhone and Ipod Touch, this application itself had generated sales of $1million dollars since 3 months ago according to MoblieMarketer.
Before the introduction of this new iPhone, ordering food was made through flipping through its hard copy flyer or catalog, making your choices and then making a phone call to the fast food resturant to place and order. But right now with this new technology, consumers can just make an order of the food they want anywhere, looking at the catalogs and promotions, deciding orders, types and ways you want the food to be, without having the hassle of making a call. With an check list right at the end before we make our order, we can make sure that nothing is missing, unlike calling, where the staff might have missed out some items and having the consumer to wait for it to be delievered again.
reference:
http://mashable.com/2009/11/03/pizza-hut-iphone/

No comments yet
Comments feed for this article